Globalization can be defined as a multi-national integration of cultures and economies. Through trade, transportation, and communication the world has sought to make itself "smaller", so to speak. This effect can be attributed to innovations in technologies. Moreover, when companies cross national borders and sell their products, they can instill their customs and values on foreign lands.
Along with globalization comes the concept of "hybridity". When corporations establish business overseas in a different country, they will inevitably bring over traits and ideals from their native country. What hybridity argues is that these customs that foreign companies bring over do not homogenize native culture, but instead make it more eclectic. In other words, the foreign company would only add culture rather than take away culture. This produces a new mixture of culture.
This is evident in Apple's influence over other countries. With the products they sell (iPods, laptops, computers, etc...) we see a growing number of foreigners adapting to the western culture while still maintaining their original values and standards. What Apple does in foreign countries is create a hodge-podge of customs and thoughts among foreign nations, and in some cases brings back influence to its native land.
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